Email contact is a very unique marketing opportunity because if they have given you their email address, they’ve invited you to speak to them! Your business needs to produce consistent emails that are memorable, aesthetically pleasing, and interesting. Branded graphics, well-written text, an inviting layout. Capturing all this with maximum effectiveness requires specialized talent and customized content that speaks with YOUR voice.
“Email has an ability many channels don’t: Creating valuable, personal touches—at scale.”
– David Newman